ISMPP 17th Annual Meeting

Written by: Rosie Lobley

The virtual 17th Annual Meeting of the ISMPP (International Society for Medical Publication Professionals) took place on 12 to 14 April 2021, with record-setting attendance of more than 650. The overarching theme of the meeting was ‘Medical Communications 2.0: Creating and Embracing Opportunities in a Time of Transformation’.

Spirit’s intrepid researchers were proud to present posters reviewing digital innovations in the clinical trial setting (Eve Blumson, Sarah Lambert, Laura Moore, Nikki Kendrick) and US media outlets’ use of preprints to report COVID-19 news (Ben Caldwell, Graham Allcock, Sophie Walton, Nikki Kendrick). The ongoing digital health transformation and the use and misuse of scientific research to drive misinformation around COVID-19 have both been the focus of much discussion in recent months, and we’re looking forward to continuing further investigation in both fields.

We were so excited to receive the award for Best Visual Communication for our poster ‘Digital innovation in clinical trials: use of wearable technology to monitor activity’ – thank you to ISMPP’s committee! The poster, which can be viewed here, examines the use of wearable actigraphy devices, which allow users to monitor their sleep and physical activity levels in real time, in clinical trials across a variety of therapy areas.

We were equally thrilled to learn that an article co-written by our Director of Creative Services Jude D’Souza, titled ‘Death by PowerPoint’, made it to the top 10 most viewed in the ISMPP MAP newsletter! Jude is a longstanding and enthusiastic advocate for better presenting; and his article explores how the market dominance of PowerPoint has locked us into delivering our data in a very specific way that both fails to engage our audiences and often marginalises the presenter. After a year of presentations being delivered remotely, this area is now more relevant than ever. You can see Jude’s Spirit Short on the subject here.